The BBB Standards for Trust are a comprehensive set of best practices for how businesses should treat the public in a fair and honest manner.
To be accredited by BBB a business or organization affirms that it meets and will abide by the following standards:
1. Build Trust,
2. Advertise Honestly,
3. Tell the Truth,
4. Be Transparent,
5. Honor Promises,
6. Be Responsive,
7. Safeguard Privacy,
8. Embody Integrity.
The BBB ensures that high standards for trust are set and maintained. They exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. They provide educational information and expert advice that is free of charge and easily accessible.
BBB Accreditation is an honor – and not every company is eligible. Businesses that meet the high standards are invited to join BBB. Businesses meeting BBB standards are presented to local Boards of Directors for review and acceptance as a BBB Accredited Business.